7. Multimodal Discourse Analysis

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TV Advertisement- Teacher Recruitment

Lim-Fei, V. & O’Halloran, K.L. (2012). The Ideal Teacher: Analysis of a Teacher-Recruitment Advertisement  in Semiotica.Vol 189. No 1/4, pp. 229-254. Download  

Print Advertisement Sequence- Cartier Jewellery

O’Halloran, K.L. & Lim-Fei, V. (2009). “Sequential Visual Frames” In E, Ventola. & A.J.M, Guijarro (Eds.), The World Told and the World Shown: Multisemiotic Issues, (pp. 139-56). Palgrave Macmillan: Hampshire. Download

Comic Strips- Baby Blues

Lim-Fei, V. (2006). The Visual Semantics Stratum: Making Meaning in Sequential Images. In T, Royce. & W, Bowcher. (Eds), New Directions in the Analysis of Multimodal Discourse (pp. 195-214). New Jersey: Lawrence Erlbaum Associates. Download  

Picture Books

Lim-Fei, V. (2004). Developing an Integrative Multisemiotic Model. In K.L, O’Halloran (Ed.), (2004). Multimodal Discourse Analysis. (pp. 220-246). London & New York: Continuum International Publishing Group.

Lim-Fei, V. (2002) The Analysis of Language and Visual Images—An Integrative Multisemiotic Approach. Unpublished masters thesis. National University of Singapore.

Lim-Fei, V. (2001) Imaging ‘Reality’: A Systemic Functional Approach to the Analysis of a Singaporean Picture Book. Unpublished honours thesis. National University of Singapore.